Core Areas of Expertise

&

Services

Core Legislative & Policy Expertise

  • Philanthropy & Social Impact Strategy

  • Housing & Economic Development

  • Healthcare

  • Banking & Financial Services

  • Technology

  • Energy

  • Foreign Affairs (Sub-Saharan Africa)

  • Amplified Narrative & Storytelling

  • Impact Measurement

Services

Government Affairs & Legislative Strategy

Forecast risks, craft legislative approaches & develop winning advocacy plans for clients who need a direct seat at the policy table.

Coalition Building & Stakeholder
Engagement

Mobilize the right voices & secure broad based support from industry allies to philanthropic coalitions and grassroots advocates.

Strategic Guidance & Positioning

Shift from reactive lobbying to proactive positioning, helping corporations, nonprofits, and philanthropic partners amplify their influence.

Political Navigation

Open doors & position clients at the center of key policy discussions, whether advancing business priorities or elevating mission driven causes.

Strategic Communications

Control the narrative & craft messages that drive action, shaping campaigns that resonate with policymakers, the media, and the public.

Issue Campaigns &
Public Affairs

Design and execute campaigns that move opinion, influence decision makers, and bring urgency to both civic priorities and philanthropic missions.

The END GOAL Method™

  • Anticipate policy shifts & proactively shape the debate.

  • Connect with key lawmakers & drive issue based influence.

  • Move beyond meetings & build coalitions that last.

“After years inside the halls of Congress, shaping policy from the inside, I saw a gap. Companies and organizations had access, but they lacked the right strategy to turn policy goals into action. That’s why I started End Goal Strategies; to give clients not just a seat at the table, but a winning position in the policy conversation.”

-KRISTAL HARTSFIELD, MPA, MBA
Founder & Chief Strategist