Core Legislative & Policy Expertise

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    Energy

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    Technology

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    Healthcare

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    Banking & Financial Services

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    Housing & Economic Mobility

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    Trade/Foreign Affairs (Africa)

Services

Government Affairs & Legislative Strategy

Forecast risks, design legislative approaches & develop winning advocacy plans for clients who need a direct seat at the policy table.

Coalition Building & Community Stakeholder Engagement

Mobilize the right voices and secure broad based support from industry allies to coalitions and grassroots advocates nationwide.

Design and execute campaigns that move opinion, influence decision makers, and bring urgency to client priorities and missions.

Issue Campaigns & Public Affairs

Control the narrative and create messages that drive action, shaping campaigns that resonate with policymakers, the media, and the public.

Strategic Communications

Open doors and position clients at the center of key policy discussions, whether advancing business priorities or elevating mission driven causes.

Political Navigation

Shift from reactive to proactive positioning, helping clients to amplify their influence.

Strategic Guidance & Positioning

The END GOAL Method™

  • Anticipate policy shifts & proactively shape the debate.

  • Connect with key lawmakers & drive issue based influence.

  • Move beyond meetings & build coalitions that last.

Kristal Hartsfield is a confident woman with long curly black hair, wearing a navy blazer and white blouse, standing indoors with marble columns in the background.

“After years inside the halls of Congress, shaping policy from the inside, I saw a gap. Companies and organizations had access, but they lacked the right strategy to turn policy goals into action. That’s why I started End Goal Strategies; to give clients not just a seat at the table, but a winning position in the policy conversation.”

-KRISTAL HARTSFIELD, MPA, MBA
Founder & Chief Strategist

LET'S WORK TOGETHER