Core Legislative & Policy Expertise
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Energy
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Technology
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Banking & Financial Services
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Healthcare
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Housing & Economic Mobility
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Trade/Foreign Affairs
Services
Government Affairs & Legislative Strategy
Forecast risks, craft legislative approaches & develop winning advocacy plans for clients who need a direct seat at the policy table.
Coalition Building & Stakeholder
Engagement
Mobilize the right voices and secure broad based support from industry allies to philanthropic coalitions and grassroots advocates.
Design and execute campaigns that move opinion, influence decision makers, and bring urgency to both civic priorities and philanthropic missions.
Issue Campaigns & Public Affairs
Control the narrative and craft messages that drive action, shaping campaigns that resonate with policymakers, the media, and the public.
Strategic Communications
Open doors and position clients at the center of key policy discussions, whether advancing business priorities or elevating mission driven causes.
Political Navigation
Shift from reactive lobbying to proactive positioning, helping clients to amplify their influence.
Strategic Guidance & Positioning
The END GOAL Method™
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Anticipate policy shifts & proactively shape the debate.
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Connect with key lawmakers & drive issue based influence.
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Move beyond meetings & build coalitions that last.
“After years inside the halls of Congress, shaping policy from the inside, I saw a gap. Companies and organizations had access, but they lacked the right strategy to turn policy goals into action. That’s why I started End Goal Strategies; to give clients not just a seat at the table, but a winning position in the policy conversation.”
-KRISTAL HARTSFIELD, MPA, MBA
Founder & Chief Strategist